Wayfinding & Passenger Behaviour CCD worked with Network Rail to understand passenger flows and operational plans for the station. These were fed into the wayfinding design team, led by Grimshaws, to ensure that passenger behaviour was captured in the design.
Defining the passenger experience vision to secure investment for Dublin Airport We were part of a multi-consultant team that helped Dublin Airport Authority develop their passenger experience vision for their Future Investment Programme. By building on their customer data to define the future passenger experience, we were able to use design thinking methodologies to blend infrastructure design and experience.
A new wayfinding strategy and design for the iconic Cutty Sark The Cutty Sark is an iconic ship. First sailed in the 1870’s, the ship incredibly still retains around 90% of the original hull fabric with which it first launched. Following a successful, award-winning project with Royal Museums Greenwich at the National Maritime Museum, CCD were asked to design a new wayfinding scheme for the Cutty Sark. The design of the wayfinding needed to be unique to Cutty Sark whilst reflecting the Royal Museums’ Greenwich brand.
Crossrail: Abbey Wood Station Ergonomics and Wayfinding Abbey Wood won Highly Commended in the ‘Best Large Project’ category at the 2018 Rail Partnership Awards. We provided Balfour Beatty with human factors and wayfinding services for the transformation of this Crossrail and Southeastern station.
Nudging passengers at La Guardia New York We helped La Guardia Airport New York to understand rethinking passenger movement, how to nudge behaviours, reviewed wayfinding and used this to identify potential commercial opportunities at the new Terminal B in New York Client: Vantage Airports Location: New York, NY
Design driven by human behaviour.
We help our clients to think and develop ideas that focus on people. We use processes like design thinking for creative problem solving that are centred on the needs of people.
You need someone who can stand back, see the big picture and help orchestrate the answers with evidence to support it. Our team all bring an approach that builds empathy with people, is rooted in curiosity to challenge the status quo, and gets us to a mindset of action.
To get the value you seek, we need to have a tangible impact on the lives of your customers and staff. Prototyping, learning quickly and iterating help to delineate the ideas with more impact, while keeping people at the core.
These positive impacts are where we see our work having social value. We love projects that help people in their daily lives to be the best they can be.Better results for people is what drives competitive advantage for our clients.