‘Everyone needs colour, comfort, individualism and a long lasting end result in both quality and look in their home,’ says award-winning interior designer Charlotte Crosland. ‘The neutral, safe, soulless interiors that have become such a widespread trend are not for me. Just as people are different, I like my designs to be different, and different from each other.’
Indeed, Charlotte’s work is all about people. Since launching her own practice in 2000, she has become renowned for designing some of the most stylish spaces around, both in London and in the country, but one of the hallmarks that distinguish her rooms from the mainstream is their pervasive sense of comfort. ‘It’s important to love being in one’s home,’ she explains. Being the mother of three children, Charlotte has become something of a specialist in interiors for families, always elegant, but never precious or fussy.
Her schemes are full of strong, brave touches: hallways covered in boldly patterned wallpapers and punchy accessories, bathrooms gleaming with luxurious marbles or soft stone and subtle lighting, sitting rooms sumptuous with richly textured cushions and graphic rugs, jet-black kitchens dazzling with checkered linoleum floors… all of these disparate elements fusing to exude Charlotte’s decorative signature, which is an aesthetic of effortless, comfortable grandeur. Charlotte's work can easily sway from a contemporary to traditional look or a combination of the two whilst retaining the Charlotte Crosland look.
Past commissions include the transformation of a neglected former embassy into a show-stopping mansion that came to be billed as ‘South London’s most expensive residence’ and was shortlisted for an IDFX Best Residential Project Award. On another project, for which Charlotte won Best Show Home of the Year Award, she teamed up with her sister Neisha Crosland, using many of the latter’s famous fabrics and wallpapers in order to lend the right degree of luxury to a previously lacklustre Eaton Square apartment.
Increasingly, Charlotte Crosland’s work has featured bespoke joinery and furniture of her own design. What began as a couple of cabinets devised to resolve awkward spatial concerns has steadily grown within her practice. Instead of restricting her interiors to kitchens, wardrobes and furniture sourced elsewhere, Charlotte creates her own that slip seamlessly into her schemes, offering clever design and storage solutions without compromising her exacting vision.
Charlotte has won a Designer of the Year Award for completing projects to a high standard, keeping within budget and coming in on time!