A successful working relationship lasting over two decades, CGL has assisted Vision Express in their brand transformation from discount to leading optical retailer, designing stores across the chain’s estate in the UK, Ireland and Middle East. Providing an architectural identity that reinforces the integrity of the brand, each design is customer driven and allows for fluid and simple navigation. The recent delivery of the firm’s UK flagship store on London’s Oxford Street utilised innovative fixtures, such as OLED mirrors and embroidered wallpaper made from recycled plastic, to create a unique and contemporary retail environment.
CGL developed the design of this new look Flagship store for Wilko in the Centre of Crawley. The existing unit being an impressive 1960s stand-alone department store, Wilkinson asked CGL to undertake an extensive external refurbishment and repair programme, installing new natural materials under their new ‘Wilko’ name.
CGL has worked closely with Nike to deliver a host of bespoke and innovative store designs nationwide, all created intentionally to showcase the brand’s leading status in its field. For Nike’s 1948 concept store in East London, launched to mark the city’s hosting of the Olympic Games, the interior comprised of a mezzanine gallery space and several large floor-to-ceiling digital screens – all framed by brick walls featuring large-scale murals. Working with the brand on its largest European store in Glasgow, CGL refurbished the Grade B-listed building alongside providing a vibrant design that leaned towards Nike’s sporting heritage.
The largest retailer in its field within North America, CGL has worked with David’s Bridal to launch the brand in the UK – creating store designs that stand out from the competition and emphasise key customer values. Providing stores nationwide, a soft yet bright atmosphere is implemented by a variety of down and spot lighting, while all furnishing and fittings are consistent with an elegant and clean store design. The dresses are all located to the front and centre of the store – not hidden away as in various bridal boutiques – with the shoes and accessories displayed in an elegant and accessible area to provide inspiration for each individual customer’s style.
Childs+Sulzmann Architects was established by its two founding partners Nick Childs and Peter Sulzmann in 1994 and has grown in size and reputation ever since. Now serving a national client portfolio from offices in Bristol and Cardiff, Childs+Sulzmann has developed a reputation for good design, high levels of personal service and expertise in delivering creative solutions in commercially and physically challenging spaces.
The practice is recognised particularly for its work in creative and workplace environments, historic and heritage buildings, education and the hotels, leisure and hospitality sector.
Childs+Sulzmann are based in the iconic Colston Tower building, an integral part of the Bristol centre skyline. The 1970s building was recently completely refurbished and transformed into a vibrant, dynamic, contemporary working environment with flexible working space. Childs+Sulzmann were the project architects.