Beauty now has an address: 52 Champs-Élysées, Paris. FITCH and Lancôme worked together to create experiences orchestrated around the Lancôme brand values and emotional triggers to happiness: the ‘Joy of Now’, ‘Generosity’, ‘Empowerment’, ‘Togetherness’ and ‘Trust’. All of the interactions are designed to connect customers to each other and to the heart of the Lancôme brand, and in turn inspire a new tribe of ‘happiness activists’. Each zone is a platform for both the brand and customer to express their own meaning of beauty, with interaction points for conversations and enchantment; starting with the ‘Joy of Now’ entrance, an ephemeral exhibition area ornamented with a shower of hanging rose petals.
Create Your Break. In just 5 years KitKat captured 5% of the chocolate market in Brazil. To align with the brand’s vision of elevating the product, it needed a retail experience that would perform this function and also capture the hearts of the local Gen Z market. Drawing on the spirit of the brand’s famous ‘have a break’ strapline, we developed The KitKat Chocolatory’s experience design around #createyourbreak – and how this could come to life through theatre, innovation and community.
Not just another office Today, people want experiences. Microsoft wanted their new APAC HQ in Singapore to be an experience that brings Microsoft’s mission to life. To Empower Every person and organisation on the planet to achieve more. The new HQ embodies an approach usually used in flagship retail, where people are immersed and ‘walk into the brand’ and the employees are part of the brand experience.
Next Generation Retail Delivering a truly seamless experience, UNBOXED is Singapore’s first 5G powered and 24-hour unmanned pop-up store, pushing the boundaries of access in the telco industry and beyond. Innovative service design is central to the concept and its success to date. While it is ‘unmanned,’ it is a highly human experience where needed. Facial recognition ensures that the experience is personalised and secure, and human service staff are available 24/7 via video kiosks or roaming bots. Purchases are collected immediately from the in-store POPStation locker which are pre-filled with new devices daily. With NCS’s state-of-the-art Sentinel security system, no security guards are needed. All this, any time of the day. The result is a comprehensive retail experience that seamlessly combines physical, human and digital. Singtel UNBOXED has been recognised throughout the industry on a global level, won multiple awards and has featured in trends reports as an example of a powerful future retail format.
After 80 years, Billy Butlin’s motto ‘Our true intent is all for your delight’ is still central to his brand’s success. True to the founder’s pioneering spirit, Butlin’s is continually evolving and appointed FITCH to explore ways to keep the experience fresh. We focused our attention on the resort’s most popular attraction, the pool, and set out to create an experience unlike any other. Our design combine the glamour and sociability of the lido’s past with the expectations of today’s guests, in a concept that celebrates the seaside – inside.
They’ve always made great paint – but now they’re known as India’s leading colour and home decor experts. We’ve been working with Asian Paints since 2008, helping them evolve from an industrial paint manufacturer into one of the region’s leading home decor consumer brands. We’ve rebuilt the brand from the ground up to facilitate this change, developing a comprehensive visual identity that’s contemporary as well as highly flexible.
The feeling you get in a premium airport lounge should compare with the feeling you get in a Lexus. It’s a sense of exclusivity, calm, comfort and refined tranquility tinged with a subtle shiver of anticipation. At LOUNGE by Lexus at Brussels airport, FITCH designed a space that allowed weary travellers to experience this feeling while they unwind, and to get to know Lexus without having to get behind the wheel of one of their cars.
We all spend a lot of our time doing grown-up things like working and worrying. However, give us a chance to play and we’ll explore, experiment and express ourselves. Level Kids is a luxury kids’ store. We set out to make it Dubai’s most immersive shopping experience and had 10,000 square metres to play with — which meant that parents and kids would have 10,000 square metres to play in.
Designing the future.
Online, offline and in person. We don’t predict the future, we influence it and we design it
Whenever and wherever your customer meets your brand. Everything we do is a product of bold thinking, an ability to read, write and speak the language of both brands and consumers.