The images above are propped room-sets to demonstrate the colours of a paint product. This format will be familiar to anyone who has looked for paint colours however it is a distinctly retail style of approach. Images like this serve no purpose to a creative specifier as the colour rendition, being manipulated is not a realistic representation of how the colour performs within a space. There is no natural lighting or shadow and even the give-away “eye-dazzle” effect where the edge of a photoshopped area meets an object.